2020 Ends with Optimism as December Inquiries Rise In Almost All Franchise Categories

Computers, Home Services and Pet Services Lead Franchise Development Categories in Monthly Growth

In a broad-based sign of small business optimism, aspiring business owners closed out 2020 on a positive note, with investment inquiries rising in almost every category of available franchises. Overall, inquiries rose 11.1% from November to December, according to data from the FranchiseVentures network of franchise lead generation brands, and inquiries per concept rose 11.7%.

While December holidays often bring slower franchise interest, this year’s activity was no doubt boosted by expectations that Covid-19 vaccines will ease the pandemic and restore economic activity in the months ahead.

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